The author and godfather of the “Don’t Mess With Texas” campaign, Tim is a living legend in the great nation of Texas. This four word battlecry for the Texas Department of Transportation has had a profound impact: it reduced litter on Texas highways by over 70%. From Stevie Ray Vaughn’s first commercial in 1986 to George Strait and Willie Nelson carrying the torch, the slogan became a cultural movement. It’s not a stretch to say it is one of the most effective advertising campaigns in U.S. history, and it profoundly impacted our decision to start Yogi Bins.
Described as the “John Wayne of Words,” Tim is the Co-Founder of the award-winning advertising agency GSD&M. In over 50 years at the helm, he and his firm have helped grow some of the world’s most iconic brands such as Dodge, Southwest Airlines, U.S. Air Force, MD Anderson, Corona and the University of Texas. Tim and his family still live and thrive in Austin, Yogi Bins’ hometown. When we approached him about becoming an advisor for the brand, Tim responded immediately and energetically, as his passions are perfectly aligned with the company’s mission. We are humbled and proud to have him on board as our first ‘Steward.’
